London History Taxi Tours Privacy Policy

Contact Details:

Types of Personal Data We Collect

We collect and process the following personal data:

  • Personal identifiers and contact details: including your name, email address, phone number, and other contact details.
  • Travel information: such as dates of travel, flight numbers, and the address of your hotel or residence for pick-up and drop-off purposes.
  • Photographs: We may take photographs during tours for promotional use. You can withdraw consent for the use of your image at any time.

How We Collect and Use Your Personal Data

We collect personal information directly from you, and process it for the following reasons:

  • Pre-contractual communication: to provide quotes and relevant information about our services.
  • Service delivery: to enter into and fulfill a service contract with you, ensuring we provide our tour services accurately.

We may share your data with subcontracted tour guides who assist in delivering our services. This only occurs after a contract has been agreed with you.

Legal Basis for Processing Your Data

Under the UK General Data Protection Regulation (UK GDPR), the legal bases we rely on to process your personal data are:

  • Contractual obligation: We need your information to fulfill our contract with you.

Data Retention and Storage

We take the security of your data seriously. Your personal information is stored securely and retained only until we have fully delivered our contracted services. After this, your information is permanently deleted from all our communication platforms, including email and text correspondence.

Cookies

What are cookies?
Cookies are small text files stored on your device when you visit our website. They help improve your browsing experience by remembering your preferences and enabling certain functionalities of the website.

Types of Cookies We Use:

  • Essential Cookies: Necessary for the proper functioning of the website, such as enabling navigation and accessing secure areas of the site. Without these cookies, services like booking a tour cannot be provided.
  • Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve how our website works. All information collected by these cookies is aggregated and anonymous.
  • Functionality Cookies: These cookies allow our website to remember choices you make (such as your language preferences) and provide enhanced features. These cookies are not used to track your browsing activity on other websites.

Managing Cookies:
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or delete them. However, disabling cookies may affect the functionality of our website and limit your access to certain features.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses cookies to help us analyze how visitors use our website. The information generated by the cookies about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We use this data to monitor website traffic, improve user experience, and analyze how visitors engage with our content. The data collected by Google Analytics is anonymous and does not identify individual users.

How to Opt Out of Google Analytics Tracking:
You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-out Browser Add-on.

For more information on how Google handles user data, please review Google’s Privacy Policy.

Links to Other Websites

Our website may contain links to external websites that are not operated by us. Please be aware that we have no control over the content, privacy policies, or practices of these third-party websites.

Once you leave our website by clicking on a link to another site, we encourage you to review the privacy policy of that website, as their data collection and processing practices may differ from ours. We cannot be held responsible for the privacy practices or content of external websites.

GDPR – Your Data Protection Rights

Under the General Data Protection Regulation (GDPR), data subjects have the following rights:

  • Right to access: You have the right to request access to your personal data.
  • Right to rectification: You can request that we correct inaccurate or incomplete information.
  • Right to erasure: You can request the deletion of your personal data under certain circumstances.
  • Right to restrict processing: You can request that we limit the processing of your personal data.
  • Right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to object: You can object to the processing of your personal data for certain purposes.

If you make a request, we will respond within one month. To exercise any of your rights, please contact us at:
Email: info@londontaxi.tours
Phone: +44 7771 588966

Retention of Your Personal Data

We will retain your personal data only for as long as necessary for the purposes set out in this Privacy Policy. We may retain and use your personal data to comply with legal obligations, resolve disputes, and enforce our agreements and policies.

We will also retain usage data for internal analysis. Usage data is generally retained for a shorter period, except when used to strengthen security, improve functionality, or comply with legal obligations.

Transfer of Your Personal Data

Your personal data may be processed and stored outside of your jurisdiction, including countries where data protection laws may differ from those in your country.

By submitting your information, you consent to this transfer. We will ensure that adequate data protection controls are in place before transferring your data to a third country or organization, ensuring compliance with GDPR requirements.

Payments via Stripe

We use Stripe, a secure payment processing provider, to handle payments on our website. Stripe collects payment details such as your card number, expiry date, and CVV, and processes this information securely on our behalf. We do not store or have access to your full payment details.

For more information on how Stripe handles your payment information, please review Stripe’s Privacy Policy.

Third-Party Booking Platform (RezGo)

We utilize RezGo, a third-party booking platform, to manage and process tour reservations. When you make a booking through our website, RezGo may collect personal information such as your name, email, and payment details. RezGo processes your data securely and in compliance with applicable privacy laws.

For more information about how RezGo handles your data, please refer to RezGo’s Privacy Policy.

Children’s Privacy

Our services are not directed at individuals under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under the age of 16 without verified parental consent, we will take steps to delete that information.

If you believe that we have collected personal data from a child under the age of 16, please contact us at:
Email: info@londontaxi.tours
Phone: +44 7771 588966

Disclosure of Your Personal Data

  • Business Transactions: If we are involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will notify you before your data is transferred to a new privacy policy.
  • Law Enforcement: We may be required to disclose your personal data to law enforcement or public authorities if legally obligated.
  • Other Legal Requirements: We may disclose your data in good faith when necessary to comply with legal obligations, protect company rights, prevent wrongdoing, or safeguard personal safety.

Security of Your Personal Data

The security of your personal data is important to us, but no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

Delete Your Personal Data

You are entitled to view, amend, or delete any personal data we hold about you. To request changes or deletions, please email us at info@londontaxi.tours.

If you believe your data is being misused, you can file a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.